Okay, I am a big fan of sports, married a sports fanatic and have three sports enthusiasts for daughters… life is good.
So, obviously I follow SC football Head Coach Pete Carroll when he joined ‘twitter’... yes, I was one of the early followers. ( does that sound snooty enough?) What I have learned about ‘twitter’ I credit to my daughter Karen ( SC athlete, record holder and masters graduate from Annenberg’s impressive PR program at SC) and… yes… Pete Carroll, himself.
Coach Carroll and his staff continue to refine and focus their image, improve their message, target their audiences and present the best product year after year. Of course, this is what SC does! They are always ‘cutting edge.’ SC finds a wonderful balance between theoretical and practical, to quote a great American Psychologist:
“the truth is what works” — William James
So I captured Coach Carroll’s background image to see how he did it… and where he has it hosted: Amazon.com!
SC continues to amaze, inform and educate me… it’s what they do!
Twitter on? Fight on!
Roger Freberg
PS. Yes, I am on ‘twitter’ ,too!