The 2007 “Fifi Awards” will be held May 31st at the Winter Garden of the World Financial Center in New York City.
The awards are a way of recognizing all those who have achieved in the fragrance industry, including those involved in retailing, packaging and advertising and promotion. 35 years have passed since the first awards which were described :
“The first Awards Ceremony, attended by only 250 industry members, was held in the Grand Ballroom of The Plaza in New York. There were only seven awards and Chanel No 19 won for “Most Successful Introduction of a Fragrance.”
The Fifi award finalists have already been announces and you can discover who they are on Fragrance.Org. Let’s just say, there are no real surprises, except for those who actually win!
By the way, one of my favorite light operas is ” Die lustige Witwe ” or the “Merry Widow”… played best on screen by Jennette MacDonald and Maurice Chevalier . Janette MacDonald played “Fifi” and as seen in the phot above putting on the final touches… Fifi is an award… but it has another meaning to me.
Roger Freberg